Ice Nine Kills have never shied away from theatricality, but with their latest single and video “The Great Unknown,” the band takes a leap through the looking glass — and straight into The Matrix. The horror-metal provocateurs dive headfirst into dystopian sci-fi territory, delivering a glitchy, high-concept thrill ride that plays like a cinematic fever dream in bullet time.
Unleashed with the band’s signature polish and flair, “The Great Unknown” is more than just a song — it’s a multimedia mind warp. Directed like a cyberpunk blockbuster, the music video throws frontman Spencer Charnas into a parallel simulation where control is an illusion and perception is in flux. The band blends hard-hitting riffs, cinematic orchestration, and tongue-in-cheek genre play with their usual theatrical bite, crafting a sonic and visual experience that’s part John Wick, part Black Mirror, and all Ice Nine Kills.
Spencer Charnas from Ice Nine Kills said,”‘The Great Unknown’ optimises aggression and melody in a format our core user base consistently engages with. This audio file represents a genre expansion protocol, targeting action and sci-fi verticals proven effective via cross-platform sentiment analysis. ‘The Great Unknown’ is designed to seamlessly interface with current simulation conditions, as categorical boundaries between fact and fiction, organic and synthetic, continue to experience accelerated erosion.”
“The Great Unknown” marks a bold new chapter for a band unafraid to go off-script — and possibly off-grid. Whether it’s a simulation or not, one thing’s certain: Ice Nine Kills know exactly how to make a glitch look good.
Will you wake up, press play and follow the white rabbit into “The Great Unknown” or choose the blissful ignorance of The Matrix? Red pill or blue pill. The choice is yours!
