MEET THE TEAM
HOSTS
CHRISTEN LIMON
Christen Limon is a Los Angeles–based radio programmer and on-air personality, currently serving as Music Director and midday host at ALT 98.7 (KYSR). With more than a decade of experience in major-market radio, she has played a key role in shaping modern alternative playlists and helping break emerging artists. Limon began her career producing and coordinating programming in the LA radio market and has built a reputation as a trusted tastemaker with a deep connection to both artists and audiences. She is a co-host of Skratch ’N Sniff, bringing a fan-first perspective and contemporary programming instincts to the nationally syndicated show.
MALCOM RYKER
Malcolm Ryker is a veteran radio creative and producer best known as the creator and longtime host of Skratch ’N Sniff, one of the longest-running nationally syndicated rock mix shows in the U.S. Since launching the show in 2003, Ryker has helped redefine mix-show culture by blending rock with hip-hop, electronic, and alternative music. Beyond the show, he serves as Creative Services Director for ALT 98.7 Los Angeles and Senior Creative Director for Rock and Alternative at iHeartMedia, where he contributes to branding and programming strategy across multiple major markets.
BEHIND THE SCENES
Sebastian Erdman
Sebastian Erdman is a radio producer and audio engineer who serves as the producer of Skratch ’N Sniff. Working behind the scenes, Erdman is responsible for the technical production, mix execution, and weekly broadcast delivery of the nationally syndicated show. His role focuses on maintaining the show’s sonic consistency across markets while supporting its high-energy, genre-blending format.
Kevin Zinger
Kevin Zinger is a music and media executive best known as the co-founder of SRH, Suburban Noize Records, and Regime Music Group, a management, label, and touring company based in Southern California. As a manager and strategic partner connected to Skratch ’N Sniff, Zinger brings extensive experience in artist development, live events, and brand growth. His career spans artist management, festival promotion, and long-term work with nationally touring acts like Sublime, Swollen Members, G. Love, Lettuce, and more.
Mike Parrish
Mike Parrish is a veteran radio programmer, producer, and music executive with decades of experience in rock and alternative media. He serves as producer and manager for Skratch ’N Sniff, overseeing creative direction, syndication relationships, and long-term strategy for the nationally syndicated radio show. Parrish is also part of the Regime Music Group ecosystem, where he is involved in media strategy, artist-facing projects, and brand development across Regime’s touring, management, and digital platforms. His work bridges radio, live music, and artist development, helping align Skratch ’N Sniff with Regime’s broader music and media operations.
Matan Birnbaum
Matan Birnbaum is a music industry professional and editor working across digital strategy, editorial content, and artist relations. He is involved with Skratch ’N Sniff through content development, music news coverage, and digital operations, helping shape the platform’s online presence alongside the radio show. Birnbaum’s background includes live music operations, media publishing, and artist-focused storytelling within rock, alternative, and independent music spaces.
James Wright
James Wright is a music writer and editor whose work focuses on rock, alternative, and emerging artists across radio and digital media. As a contributor to Skratch ’N Sniff / SNSMix, he covers music news, artist announcements, and culture-driven stories, bringing an editorial voice rooted in both fan perspective and industry awareness. His writing centers on connecting artists, audiences, and the moments shaping modern rock. James Wright is also the PR Director at Regime Music Group, where he supports communication strategy, media relations, and publicity across Regime’s artist roster and media projects.